NEW

Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style...

Our Fortune Beach Stretch Pack is the newest member of our Vacation Vibes collection! These bracelets feature a vibrant mix of colors that bring to mind the carefree spirit of beach days and ocean breezes. Made with a durable elastic core, they combine style...

Show your support for our brave service members and their families with our For the Troops Original Bracelet! For every bracelet sold, Pura Vida will donate 5% of the purchase price to . Semper Fi & America’s Fund cares for our Nation’s critically wounded ill,...

Everyone deserves love, and our For All Style Pack is here to give it to you. This four-piece set features a black Malibu, a rainbow bead stretch style, a string-and-ball-bead design, and a bitty braid band with a multicolored “For All” charm. For every...

Keep calm and show your Pride with the For All Fidget Necklace! This standout style features a golden rope chain and bar charm stamped with enamel rainbow letters, plus a glittering heart stone to really make a statement. For every necklace sold, Pura Vida...

Catch a wave and soak up the sunshine. The Flower Power Crew Tee features vibrant coastal artwork inspired by tropical blooms, rolling waves, and endless summer days. With a relaxed fit and easygoing feel, it's the perfect tee for beach mornings, sunset walks, and everything...

Boho babes, this one’s for our! Our Floating Gemstone Anklet is available in two summer color combos—turquoise and silver or opal and rose gold—for a beaded design that stands out with any outfit.

Our flat wide woven bracelets each requires over an hour of hard work to produce, which can be seen through its intricate design. The bold and wide appearance creates the "cuff" bracelet look, covering a larger portion of your wrist. It's truly the perfect staple for any stack. 

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Send a message of love and wellness with our Feel Better Soon Bracelet Card because sometimes a little gesture can make all the difference. This string bracelet is accompanied by a thoughtful card that will add some sunshine to anyone's day. WaterproofGo surf, snowboard,...

Celebrate the season with our Favorite Gift Mini Braided Bracelet—a delightful twist on a classic style, perfect for the holidays! Featuring elegant white and gold, this bracelet is designed to be 100% waterproof, so you can wear it while surfing, snowboarding, or even during...

Our new Faceted Metal Bead Anklets are a summer must-have (yes, in every color)! These bright and playful anklets have a string of rose gold or silver beads woven into each bitty braid that will have you giving off major beach babe vibes.

Effortlessly chic and easy to wear, our Faceted Gold Bead Stretch Ring is the perfect accessory to add a touch of fun and sophistication to your everyday look. The stretchy design ensures a comfortable fit for any finger size, while the versatility of gold...

A modern gold chain bracelet with just the right amount of shine. The Faceted Bar Chain Bracelet features sleek, elongated links with subtle faceted detailing that catches the light from every angle. It’s lightweight and easy to layer with beaded styles or wear solo...

This waterproof braided bracelet, featuring a vibrant array of colors, is designed to withstand any activity. Whether you're surfing, snowboarding, or simply showering, it's ready for the adventure. Embrace wearing it daily to enhance its natural appearance and texture. Each bracelet is meticulously handcrafted,...

features a gold-plated ball chain, a simple and signature string style, and an engravable bar bracelet set on a bitty braid. Plus, you can personalize it with the name of someone special, an important date, a meaningful message or cute symbols!

These customizable symbols of the season that make for the ultimate stocking stuffer! This piece is ideal for someone special and unique in your life, the way that each and every snowflake is different from the next. Available in both silver and gold.

 One way to make your favorite PV piece even more special? By customizing it with your own message! Our engravable Signet Ring comes in gold with a classic circle shape that’s super chic. Plus, you can personalize it with your name, an important date,...

Give the gift of detailed beading this holiday season with a personalized touch. Create a gold or silver-plated, one-of-a-kind design for the one-of-a-kind person in your life using our personalization options and features.

One way to make your favorite PV piece even more special? By customizing it with your own message! Our Engravable Paperclip Chain Bar Necklace comes in two finishes—gold or silver—with a delicate chain that’s super chic and feminine. Plus, you can personalize it with...