NEW

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on.Easily...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...

Pretty pastels with a story to tell this summer. The Sunset Beach Stretch Ring Set of 3 features a beautiful blend of stunning, summer shades to create a patterned design you won't want to take off all year long.

The best-selling Vacation Vibe Stretch Bracelet pack has been re-imagined in stunning summer shades! Featuring 8 individual, slip-on stretch styles in vibrant pastels, this set can be worn all together, mixed and matched with favorite combinations, or shared with your friends. Each bracelet is...

Save 20% on bracelets by purchasing our Sunset Beach Friendship 5 Pack ($35 value), featuring 5 of our top selling original bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore...

Curvature that naturally sets against your finger in the way a dusk sun sets against a sandy coast. Bask in the afterglow of this focal piece, available in both silver and gold.

Save 35% on bracelets by purchasing our Sunkisssed Seas Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Let your inner love radiate with the Sunburst Heart Ring. Available...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Leave your mark of love on the world with the Sunburst Heart Necklace. Available in...

Get ready to vibe with the Sunbleached Aqua Stretch Bracelet - the ultimate accessory for adding a touch of beachy cool to your look. Stretchy for that perfect fit, this bracelet brings those laid-back summer feels wherever you go. Whether you're hitting the waves...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

This four-pack of bold string bracelets is all about mixing, matching, and making every day a main character moment. With metallic accents, lightweight feel, and 100% waterproof design, they’re built for beach days, pool hangs, and living your best summer life.WaterproofGo surf, snowboard, or...

Save 35% on bracelets by purchasing our Summer Chase Friendship 5 Pack ($46 value), featuring 5 of our top selling original bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore...

Stand with those struggling with mental health by wearing our Suicide Awareness Style Pack. This three-piece stack features a purple Original, a woven ball bead bracelet, and a braid-and-coin-chain style. For every style pack sold, Pura Vida will donate 5% of the purchase price...

Bring the coastal vibrance of South Beach to your ring stack with the Striped Enamel Gold Ring. Glossy alternating enamel mirrors the hues of white sandy beaches and turquoise waters while set inside a durable gold-plated casting.

The white sandy beaches and turquoise coastlines of Miami Beach come to life with our Striped Enamel Gold Hoop Earrings. This design pairs vibrance and function with a chunky body that isn’t too heavy.

Soft cord meets polished gold for the ultimate layered look in one effortless piece. The String & Chain Layered Necklace pairs braided pink thread with delicate chains, enamel accents, and tiny charm details for a mix that feels playful yet elevated. Subtle pops of...